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GRS Exponetwork

The new challenges for the Exhibition Industry

Milan, 5 July 2022
The annual meeting of the Exhibition Industry in Italy
Milan, 5 July 2022
The annual meeting of the Exhibition Industry in Italy
GRS Hypercube

Why are you going?

Evolving human experience,
with intelligence.
Evolving human experience,
with intelligence.
GRS Exponetwork

What are you looking for?

Boosting business interactions
through human experience
Boosting business interactions
through human experience
GRS Education

Where are you going?

Growing people,
growing business.
Growing people,
growing business.

GRS: Growth through Research and Strategy

GRS is an international research and strategic advisory firm with its offices in Italy, UAE and UK. The company provides services in the areas of consumer experience (CX), market research, data analytics and the Angel Customer Program (ACP) for the experience industry.

The mission of GRS is “driving growth through humanizing data” with a focus on experience industry sector covering exhibitions, MICE and large events, theme parks, attractions, sports & leisure, travel & tourism, recreation experiences, hospitality, restaurants, retail and hotels.

Our Solutions

GRS supports businesses to develop their human-centric strategy.
At GRS, we understand humans and their involvement within the experience industry.
We translate the needs and motivations of customers and their communities.
We provide accurate understanding and data-driven insights to support organizations in decision making.

Data Insights

Maturity, Organization & Analysis

DATA ANALYTICS MANAGEMENT

  • Data Quality & Quantity Assessment
  • Data Maturity Assessment
  • Data Analytics & Management
  • Web Properties

BRAND HEALTH

  • Brand Activation Tracking

CONSUMER INTELLIGENCE

  • Consumer Panel Research

Experience Optimization

Customer Experience, Brand Health, Data Science

CUSTOMER EXPERIENCE OPTIMIZATION (CXO)

  • Voice of the Customer
  • Customer Experience Analytics
  • Customer Journey Mapping
  • Customer Satisfaction Analysis
  • Customer Value and Behaviors

CUSTOMER IMMERSION

  • Mystery shopping
  • Neuromarketing

Customer Strategy

Customer Lifetime Value (CLV), Angel Customer Program

DATA SCIENCE STRATEGY

  • Data Intelligence Management

MARKET STRATEGY & UNDERSTANDING

  • Market Outlook
  • Competitor Benchmarking
  • Consultancy
  • Business Strategy

Community Engagement

  • Angel Customer Program (ACP)

Our Business Units

w_grs_hypercube

Why are you going?

Evolving human experience with intelligence
w_grs_exponetwork

What are you looking for?

Boosting business interactions through human experience
w_grs_education

Where are you going?

Growing People, growing Business

Insights

GRS ExpoNetwork
2-Jun-2021 09.51.16 | Alberto Giacoppo

Exhibition Market Outlook - Q1.2021

Results Q1.2021 The impact of COVID-19 on the exhibition industry is profound at a global level. We have discovered thanks to...
GRS ExpoNetwork
12-May-2021 03.12.13 | Elisa Giachelle

GRS is Founding Member of VSef

A working group of event organisers and technology platforms announces Virtual Standard Export Format (VSef) a universal format...
GRS HyperCube
18-May-2021 10.16.29 | GRS Hypercube

GRS HyperCube supports organizations finding their most valuable customers: the Angel Customers Programme

Untapped Demand – Growth Through Humanizing Data - C2B and C2C During this critical period of Covid-19 we at GRS HyperCube have studied and developed...
GRS Education
2-Jun-2021 09.51.16 | Alberto Giacoppo

Exhibition Market Outlook - Q1.2021

Results Q1.2021 The impact of COVID-19 on the exhibition industry is profound at a global level. We have discovered thanks to the previous editions...

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