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HUMAN 2 HUMAN SUMMIT

5 December 2024
DWTC, Dubai
5 December 2024
DWTC, Dubai

What are you looking for?

Boosting business interactions
through human experience
Boosting business interactions
through human experience

Where are you going?

Growing people,
growing business.
Growing people,
growing business.

Why are you going?

Evolving human experience,
with intelligence.
Evolving human experience,
with intelligence.

GRS: Growth through Research and Strategy

GRS is an international full-service research and strategic advisory consultancy established in Venice in 2012, currently with offices in Venice, Dubai, and London.

The mission of GRS is “driving growth through humanizing data” with a focus on experience industry sector covering exhibitions, MICE and large events, theme parks, attractions, sports & leisure, travel & tourism, recreation experiences, hospitality, restaurants, retail and hotels.

Our Solutions

GRS supports businesses to develop their human-centric strategy.
At GRS, we understand humans and their involvement within the experience industry.
We translate the needs and motivations of customers and their communities.
We provide accurate understanding and data-driven insights to support organizations in decision making.

Data Insights

DATA ANALYTICS MANAGEMENT

  • Data Quality & Quantity Assessment
  • Data Maturity Assessment
  • Data Analytics & Management
  • Web Properties

BRAND HEALTH

  • Brand Activation Tracking

CONSUMER INTELLIGENCE

  • Consumer Panel Research

Experience Optimization

CUSTOMER EXPERIENCE OPTIMIZATION (CXO)

  • Voice of the Customer
  • Customer Experience Analytics
  • Customer Journey Mapping
  • Customer Satisfaction Analysis
  • Customer Value and Behaviors

 

CUSTOMER IMMERSION

  • Mystery shopping
  • Neuromarketing

Customer Strategy

DATA SCIENCE STRATEGY

  • Data Intelligence Management

MARKET STRATEGY & UNDERSTANDING

  • Market Outlook
  • Competitor Benchmarking
  • Consultancy
  • Business Strategy

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