GRS is specialized in Experience Optimization through quantitative and qualitative research.
We provide accurate understanding and data-driven insights to support organizations in their decision making.
GRS is specialized in Experience Optimization through quantitative and qualitative research.
We provide accurate understanding and data-driven insights to support organizations in their decision making.
GRS is an international research and strategic advisory firm with its offices in Italy, UAE and UK. The company provides services in the areas of consumer experience (CX), market research, data analytics and the Angel Customer Program (ACP) for the experience industry.
The mission of GRS is “driving growth through humanizing data” with a focus on experience industry sector covering exhibitions, MICE and large events, theme parks, attractions, sports & leisure, travel & tourism, recreation experiences, hospitality, restaurants, retail and hotels.
The differentiating feature promoted by all of GRS’s team members is their entrepreneurial drive. This strength combined with the strong company reputation translated into comprehensive and ‘creative’ research and strategy services. The international team consists of Directors and Managers who were top performers at large research, experience companies, consulting institutions, corporates.
Market Research and use of Big Data are leveraged together to discover the new Human Experience.
This includes: beliefs, emotions, sentiments of consumers.
We are committed to the ICC/ESOMAR International Code On Market and Social Research and ensure compliance with every aspect of our work according to the standards set by the Code.
We have special agreements with exclusive field companies providing high quality solutions.
We always use our own field controllers for quality checks.