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The scenario of the Exhibition Industry facing Covid-19

20-Jul-2020 07.00.00 | Enrico Gallorini

The “Exhibition Outlook” research launched by GRS Research & Strategy in the month of June 2020 presents the point of view of a very significant number of Exhibition industry professionals, tracing the impact of the COVID-19 pandemic, providing business intelligence critical to effective decision making.

The research is divided in 4 main sections:

  1. Current Situation
  2. Forecast
  3. Scenario
  4. Virtual Events

All the results are free and available online 👉 https://outlook.exponetwork.it/en/results

Key findings



Even though almost 50% of respondents think the industry reacted well to this crisis, there is still doubt that events will take place in the second half of 2020.


72% agree that support from the government is crucial in order to overcome the current challenges.


38% think that participation to events will be less than pre-pandemic, even after the emergency will be completely overcome.


Digitalisation, Big Data, and AI will be the top 3 technologies in terms of impact on the exhibition industry in the coming years, and the market will benefit organisers who will be successful in providing effective matchmaking solutions and year-round networking opportunities.



4. Virtual Events

will be discussed in the upcoming blog posts.

#tradeshows #virtualevents #exhibitions #outlook #research #covid19 #survey #surveyresearch #event

Written by Enrico Gallorini

Enrico Gallorini is a Customer Experience expert and Founder & CEO of GRS Research & Strategy. In the last 10 years he has worked especially with exhibition organizers, large events, and visitor attractions on a global level, to increase their knowledge on customer satisfaction and client behaviour. He helped them understand that knowing the customer, their expectations, and their satisfaction has important impacts in the success of an event. And most importantly, using specific methodologies and advanced research tools, it allows organizations to understand customer needs and if necessary, to re-design and re-develop the customer experience.

Global | Scenario

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