The “Exhibition Outlook” research launched by GRS Research & Strategy in the month of June 2020 presents the point of view of a very significant number of Exhibition industry professionals, tracing the impact of the COVID-19 pandemic, providing business intelligence critical to effective decision making.
The research is divided in 4 main sections:
All the results are free and available online 👉 https://outlook.exponetwork.it/en/results
There is a significant interest towards virtual events, which should benefit participants particularly when it comes to knowing what’s new in the market and participating in seminars and conferences.
72% of respondents say their organization has already got in touch with digital, virtual, or hybrid event solution providers.
These are perceived as short-term solutions to overcome the current restrictions, and will possibly be complementary to physical events, but are not expected to represent a threat nor to replace physical trade shows.
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Enrico Gallorini is a Customer Experience expert and Founder & CEO of GRS Research & Strategy. In the last 10 years he has worked especially with exhibition organizers, large events, and visitor attractions on a global level, to increase their knowledge on customer satisfaction and client behaviour. He helped them understand that knowing the customer, their expectations, and their satisfaction has important impacts in the success of an event. And most importantly, using specific methodologies and advanced research tools, it allows organizations to understand customer needs and if necessary, to re-design and re-develop the customer experience.