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What is the current situation of the Exhibition Industry about the impact of Covid-19?

23-Jun-2020 08.00.00 | Enrico Gallorini

With over 550 respondents from all over the world, the “Exhibition Outlook” research launched by GRS Research & Strategy in the month of June 2020 presents the point of view of a very significant number of Exhibition industry professionals, tracing the impact of the COVID-19 pandemic, providing business intelligence critical to effective decision making.

The results have been presented in a specific web meeting on Wednesday 24 June 2020. CLICK HERE to watch the webinar.

The research is divided in 4 main sections:

  1. Current Situation
  2. Forecast
  3. Scenario
  4. Virtual Events

All the results are free and available online 👉 https://outlook.exponetwork.it/en/results

Key findings

Current Situation

The impact of the Covid-19 on the exhibition industry is massive.

89% of respondents have been directly affected by the pandemic, with the postponement and/or cancellation of at least one event they oversee.

GRSresearch&strategy| Most critical issues with shift in timeTravel restrictions are the most critical issue according to 27% of respondents, followed by lack of revenues and cash flow issues.

GRSresearch&strategy| Current biggest threat for the exhibition industryThe top two threats are (by far) the expected reduction in trade show budget of exhibitors and the travel restrictions visitors and buyers may face. The competition from other marketing tools, such as virtual events or physical events other than trade fairs, is not considered as relevant.

GRSresearch&strategy| Other initiatives taken

65% of event organisers have already offered workshops and webinars (or plan to do it within the next 6 months) to deal with travel and cancellations of their events. 44% will offer matchmaking solutions, which is considered to be the initiative that more than others will remain post emergency according to 87% of respondents who are investing in this direction.

Immagine1-Initiatives that will remain after Covid-19

Next sessions

2. Forecast
3. Scenario
4. Virtual Events

will be discussed in the next blog posts.

#tradeshows #virtualevents #exhibitions #outlook #research #covid19 #survey #surveyresearch #event

Written by Enrico Gallorini

Enrico Gallorini is a Customer Experience expert and Founder & CEO of GRS Research & Strategy. In the last 10 years he has worked especially with exhibition organizers, large events, and visitor attractions on a global level, to increase their knowledge on customer satisfaction and client behaviour. He helped them understand that knowing the customer, their expectations, and their satisfaction has important impacts in the success of an event. And most importantly, using specific methodologies and advanced research tools, it allows organizations to understand customer needs and if necessary, to re-design and re-develop the customer experience.

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