In today’s world, most organizations are thinking about data monetization. But it is not easy to identify and implement such a strategy.
Data monetization starts from the concept that data is valuable… and that “data is the new oil”, but insights gathered from this data can be more valuable for specific industry niches, and Exhibitions can lead this vertical space.
The data market does not only include technical solutions or support services, but all data exchanges that can involve every single person: “buying” followers on Twitter or “selling” certified data to brokers and intermediaries. This real data monetization represents a potentially huge market for the exhibition industry, that is difficult to estimate. However, understanding “why” data monetization is relevant nowadays, the mechanism behind it, and the scheme of the value chain to be applied is not easy and needs different and fundamental steps.
In this webinar we will present valuable thoughts for the Exhibition Industry, useful for their strategic decision making.