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    Webinar

    What is the future of marketing for the exhibition industry?

    Evolution of exhibitions marketing based on the Exhibition Outlook findings Q4-2020
     
    Webinar

    What is the future of marketing for the exhibition industry?

    Evolution of exhibitions marketing based on the Exhibition Outlook findings Q4-2020

    Here is a webinar replay where Andrea Piccin, our Partner and Managing Director in the UAE, presents the results of the second wave of the global research. Did you know that:

    • 83% of events are facing a marketing budget cut for the next edition, compared to pre-covid levels.
    • Traditional marketing channels are the ones that will be affected the most, with digital solutions absorbing an increasing share of resources.
    • A key challenge will be communicating the new hybrid format for most of the events.

    These are just a few of the insights that emerged from the latest ""Voice of the Exhibition Industry Market Outlook“ by GRS Research & Strategy.

    Results are commented with a panel of senior international marketing professionals:

    • Clare Puddifoot (Regional Vice President Marketing EMEA -Informa Markets)
    • Ian O'Malley (Group Marketing Director -Messe Frankfurt ME)
    • Nathalie Ravier (Central Marketing & Digital Director -Reed Exhibitions ME)

    Click here to download the presentation. 

     

    Clare Puddifoot
    Informa Markets
    Ian O'Malley
    Messe Frankfurt ME
    Nathalie Ravier
    Reed Exhibitions ME

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