The impact of COVID-19 on the exhibition industry is profound at a global level. We have discovered thanks to the previous editions of the Exhibition Industry Market Outlook how our industry is evolving due to the pandemic.
How exactly are exhibition organizers and venues reacting, and what are their preferences when it comes to live versus online/hybrid events?
GRS's Exhibition Industry Market Outlook - Q1.2021 Report can help organizers face this challenge. Thanks to this independent ongoing research, we have captured KPIs and major transformations our industry is going through, directly from the point of view of hundreds of professionals across the world.
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Here's a sneak peek at some of the key findings:
The Exhibition Industry positivity is decreasing in the last period.
When asked “Overall, how satisfied are you with the current performance of the event, portfolio, business unit or business you are responsible for?” it seems that our respondents are living in a period of disillusion. The number of satisfied respondents drops from 41% in last wave, to 31% in the recent data collection.
If we drill into the data, we understand that this disillusion is not spread evenly at a global level.
If we divide the results to look at the differences between Europe and Middle East & Africa, we see that not only do the MEA region, on average, seems to be more satisfied, but that the gap has increased since the end of 2020.
It seems that the two areas are at two different stages of the health emergency response. The feeling of reaction and restart in fact seems to be more strongly perceived in the MEA region.
This will be analyzed more in depth in the free report.