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EXHIBITION OUTLOOK Q1.2021
The Voice of the Exhibition Industry
The COVID-19 pandemic in 2020 is putting the exhibition industry to the test. GRS Exhibition Industry Market Outlook can help organizers face this challenge.
The Voice of the Exhibition Industry is an ongoing research aimed at capturing KPIs and major transformations our industry is going through, directly from the point of view of hundreds of professionals across the world.
After the two first editions (Q1 and Q4 2020), here is the first one that refers to 2021, the year in which everyone in the market hopes to turn the page on what happened in 2020. Will this really be the case?
The Exhibition Industry positivity is decreasing in the last period.
When asked “Overall, how satisfied are you with the current performance of the event, portfolio, business unit or business you are responsible for?” it seems that our respondents are living in a period of disillusion. The number of satisfied respondents drops from 41% in last wave, to 31% in the recent data collection.
If we drill into the data, we understand that this disillusion is not spread evenly at a global level.
If we divide the results to look at the differences between Europe and Middle East & Africa, we see that not only do the MEA region, on average, seems to be more satisfied, but that the gap has increased since the end of 2020.
It seems that the two areas are at two different stages of the health emergency response. The feeling of reaction and restart in fact seems to be more strongly perceived in the MEA region.
This will be analyzed more in depth in the following full report.
About the Exhibition Industry Market Outlook
It is an ongoing research aimed at capturing KPIs and major transformations our industry is going through, directly from the point of view of hundreds of professionals across the world.
After the two first editions (Q2 and Q4 2020), here is the first one that refers to 2021, the year in which everyone in the market hopes to turn the page on what happened in 2020. Results are a snapshot of the mood of the whole industry, tracing the impact of the COVID-19 pandemic and subsequent economic recovery efforts, providing business intelligence critical to effective decision making.
The Exhibition Industry Outlook investigates the full spectrum of the Exhibition industry with a focus on the main countries, taking in the views of Event Organizers, and along with Venues / Exhibitions, Conference centers, Associations, Suppliers (contractors, catering, IT services, etc.) and other actors of the industry.
Download Q1.2021 Report
Enrico Gallorini CEO, GRS
The Exhibition industry’s most crucial COVID-19 indicator is here. We are proud to have created this independent space to collect the thoughts and opinions of our industry. I thank in advance all the respondents.