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[fa icon="clock-o"] 09.30am – 10.00am

[fa icon="user"]   Registration and Welcome Coffee

[fa icon="clock-o"] 10.00am – 11.10am

Redefining Exhibition Success in a Fast-Moving World

Considering the relevant ongoing reorganization of the exhibition business and the significant challenges that organizers and venues are facing within the international markets, the entire industry must now evaluate how to move ahead.

Speaker: ENRICO GALLORINI (GRS Research and Strategy)

[fa icon="clock-o"] 11.10am – 11.30am

[fa icon="coffee"]   Networking Coffee

[fa icon="clock-o"] 11.30am – 12.30pm

Uncovering Your Customers’ Hidden Motivations

No event can grow sustainably unless it can engender loyalty and advocacy from its customers. Leading exhibition research specialists Explori will unveil the regional benchmarks for key customer behaviour metrics, and uncover the motivations that drive them.

Speaker: MARK BREWSTER (Explori)

[fa icon="clock-o"] 12.30pm – 2.00pm

[fa icon="cutlery"]   Networking Lunch

[fa icon="clock-o"] 2.00pm – 3.30pm

Leveraging the Power of Simplicity

Effective process management is not merely a competitive advantage, but a fundamental tool to survive. Make simplicity the basis of everything your organization does: innovating, organizing, selling and communicating.

Speaker: MARCO SAMPIETRO (Ph.D., SDA Bocconi Milan, MISB Mumbai) 

[fa icon="clock-o"] 3.30pm – 4.30pm

Panel discussion: Inside the Exhibition Industry in ME

The competitive environment of the Middle East is evolving rapidly: new players, new venues and new investments are now in the eco-system. Where are we now and what are the next steps?


  • Saif Mohamed Al Midfa (CEO Expo Center Sharjah ), 
  • Peter Hall (Managing Director Informa Exhibitions),
  • Mahir Abdulkarim Julfar (Vice President DWTC)

Moderator: ANDREA PICCIN (GRS-Explori)

Seating for the day will be on round tables to facilitate group discussions. 
Musical duo “Harp & Hang” will help set the tone throughout the day. 
Participants are invited to join us for informal networking drinks following the closing session.