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About us

What We Do:
Making Sense Out of Data

GRS is specialized in Experience Optimization through quantitative and qualitative research.

We provide accurate understanding and data-driven insights to support organizations in their decision making.



Obtain, verify, and organize your data. Visualize our findings for ease of use and understanding.


Engage with your consumers, analyze their feedback (surveys, social media, sales points, loyalty programs, etc.), and humanize data.


Translate the needs and motivations of your customers and their communities into actionable insights and strategy.
About GRS

Growth through Research and Strategy

GRS is an international research and strategic advisory firm with its offices in Italy, UAE and UK. The company provides services in the areas of consumer experience (CX), market research, data analytics and the Angel Customer Program (ACP) for the experience industry.

The mission of GRS is “driving growth through humanizing data” with a focus on experience industry sector covering exhibitions, MICE and large events, theme parks, attractions, sports & leisure, travel & tourism, recreation experiences, hospitality, restaurants, retail and hotels.

The differentiating feature promoted by all of GRS’s team members is their entrepreneurial drive. This strength combined with the strong company reputation translated into comprehensive and ‘creative’ research and strategy services.  The international team consists of Directors and Managers who were top performers at large research, experience companies, consulting institutions, corporates.

Market Research and use of Big Data are leveraged together to discover the new Human Experience.
This includes: beliefs, emotions, sentiments of consumers.

GRS has oriented its development into 3 main areas


GRS HyperCube

Customer-centric research and analysis, focusing on creating positive word-of-mouth, through methodologies and knowledge of the modern strategies that align and empower teams to deliver on a shared vision for growth.

GRS Exponetwork

The specific industry specialization across the different stages of exhibitions, events and visitor attractions organization, make GRS ExpoNetwork a reliable partner for all research and strategy activity.

GRS Education

GRS experts bring knowledge to life at our immersive education programs. These experiences offer strong and solid contents and inspirational insights from industry innovators, deep-dive sessions, and high-caliber networking with peers.


We are committed to the ICC/ESOMAR International Code On Market and Social Research and ensure compliance with every aspect of our work according to the standards set by the Code.
We have special agreements with exclusive field companies providing high quality solutions.
We always use our own field controllers for quality checks.

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