GRS ExpoNetwork business unit focuses on the world of exhibitions and large events.
This specific industry specialization, added to the experience across the different stages of the exhibitions, events and visitor attractions organization, made GRS understand the real needs of its customers.
On a global scale GRS works with a benchmark of 2.000+ clients in more than 30 countries and it is considered the best provider of Customer Insights and Customers Experience by the Top Exhibition Industry Players, Event Organizers and Visitor Attractions.
Over the years GRS has built direct and very solid relationships with the main operators in the exhibition sector (Venues, Associations and Independent Organizers), Large Events, Consumer Show and Visitor Attractions, becoming a point of reference for the entire industries at international level, and contributing with numerous studies, seminars, conferences, articles and speeches to constantly dialogue with world opinion leaders.
Relationships with the organizing teams range from Data Insights (CRM Data Insights, Consumer Behaviour, Buyer Personas Prototype, Churn Rate Analysis, Customer Satisfaction Survey) and Experience Optimization (Customer Journey Mapping, Customer Testing, Mystery Shopping, Deep Customer Interactions).
ExpoNetwork Forum is an interactive and networking event, where executives and top managers of the exhibition industry meet.
The aim of the initiative is to gather professionals of the exhibition industry, offering an independent, unique, interactive experience designed to stimulate ideas and inspire action on the main hot topics of the industry.
The initiative aims to update and draw inspiration from a mix of contributions from both industry experts and operators from venues and organizers. The program deals with current issues for the sector, including: customer experience, digital innovation, new models, etc.
ExpoNetwork Forum takes place annually in Italy and in the UAE.