With over 550 respondents from all over the world, the “Exhibition Outlook” research launched by GRS Research & Strategy in the month of June 2020 presents the point of view of a very significant number of Exhibition industry professionals, tracing the impact of the COVID-19 pandemic, providing business intelligence critical to effective decision making.
The results have been presented in a specific web meeting on Wednesday 24 June 2020. CLICK HERE to watch the webinar.
The research is divided in 4 main sections:
All the results are free and available online 👉 https://outlook.exponetwork.it/en/results
The impact of the Covid-19 on the exhibition industry is massive.
89% of respondents have been directly affected by the pandemic, with the postponement and/or cancellation of at least one event they oversee.
65% of event organisers have already offered workshops and webinars (or plan to do it within the next 6 months) to deal with travel and cancellations of their events. 44% will offer matchmaking solutions, which is considered to be the initiative that more than others will remain post emergency according to 87% of respondents who are investing in this direction.
Next sessions
2. Forecast
3. Scenario
4. Virtual Events
will be discussed in the next blog posts.
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