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    Research and Insights › The Voice of the Exhibition Industry: Exhibition Outlook Q4.2020


    The Voice of the Exhibition Industry

    The COVID-19 pandemic in 2020 is putting the exhibition industry to the test. GRS Exhibition Industry Market Outlook can help organizers face this challenge.


    The "Voice of the Exhibition Industry" is an ongoing, recurrent research aimed to collect the point of view of hundreds of trade shows professionals across the world. Results are a snapshot of the mood of the whole industry, tracing the impact of the COVID-19 pandemic and subsequent economic recovery efforts, providing business intelligence critical to effective decision making.

    The Exhibition Industry Outlook investigates the full spectrum of the Exhibition industry with a focus on the main countries, taking in the views of Event Organizers, and along with Venues/Exhibitions, Conference centers, Associations, Suppliers (contractors, catering, IT services, etc.) and other actors of the industry.

    W2-What were the most relevant critical issues-shift in time of the event
    The impact

    Visitors and buyers not being willing (or allowed) to travel and cash flow constraints remain the top 2 issues

    75% of exhibition industry professionals consider visitors and buyers not being willing or able to travel to be the most critical issues they had to deal with because of the shift in time of the event. This goes hand in hand with a very critical cash flow situation, which resulted in painful decisions for all organisers. 

    Overlapping with calendars of other events and the availability of venues to re-schedule the event is affecting primarily smaller event organisers (those organizing less than 5 events).

    About the Exhibition Industry Market Outlook

    The survey is sent to a panel of over 2,000 event and trade show organizers worldwide, through CAWI (Computer Aided Web Interview) technology. 

    The platform used for sending questionnaires and data collection is Explori. The data are analyzed by GRS researchers, both at a global level and for the main countries.

    The first wave has been collected in June 2020, and counts a over 500 respondents divided in the following geographical areas:

    • Europe
    • Americas
    • Asia
    • Middle East and Africa

    Download Q4.2020 Report


    Enrico Gallorini
    CEO, GRS

    The Exhibition industry’s most crucial COVID-19 indicator is here.
    We are proud to have created this independent space to collect the thoughts and opinions of our industry. I thank in advance all the respondents.