An Angel Customer is someone who:

1. Loves your brand;
2. Buys your product and services;
3. Your Guardian Angel who advocates and supports you at all times;
4. Understands your brand through deep engagement and long experience;
5. Push back against negative sentiment;
6. Appreciates, but is not motivated by rewards;
7. Immune to market disruption (inelastic);
8. Aeen as an authority by greater community; and
9. Willing to share ideas & insights.

However, companies do not know:

1. That they exist;
2. How to find them;
3. That there is no retention or acquisition cost; and
4. Mainly require meaningful engagement.

Angels Customers allow companies to enter into the C2B and C2C space.
The C2B space, wherein customers bring value to business and the business consumes this value.