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Effects of Covid 19 on budget 2021 from exhibitors and visitors point of view

3-Jan-2021 10.50.00 | Enrico Gallorini

Will Companies allocate more or less budget in 2021?

effects of covid-19 on budget exhibition

In this slide, we see there will be a strong reduction in business travel and exhibitions instead most of the companies will increase the budget allocated in digital marketing.

From the buyer's point of view, we see that in 2021 there will be much more budget allocated in procurement compared with 2019.

This is the starting point and 2021 seems a year not easy for our industry, so it's essential to develop and innovate the way exhibition organizers focus on clients' needs.

If you want to discover a strategic approach to customer-centricitycheck out this course

Written by Enrico Gallorini

Enrico Gallorini is a Customer Experience expert and Founder & CEO of GRS Research & Strategy. In the last 10 years he has worked especially with exhibition organizers, large events, and visitor attractions on a global level, to increase their knowledge on customer satisfaction and client behaviour. He helped them understand that knowing the customer, their expectations, and their satisfaction has important impacts in the success of an event. And most importantly, using specific methodologies and advanced research tools, it allows organizations to understand customer needs and if necessary, to re-design and re-develop the customer experience.

Categorie
covid-19 | exhibitions

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