GRS is an international research and strategic advisory firm with its offices in Italy, UAE and UK. The company provides services in the areas of consumer experience (CX), market research, data analytics and the Angel Customer Program (ACP) for the experience industry.
The mission of GRS is “driving growth through humanizing data” with a focus on experience industry sector covering exhibitions, MICE and large events, theme parks, attractions, sports & leisure, travel & tourism, recreation experiences, hospitality, restaurants, retail and hotels.