In today’s world, most companies are thinking about data monetization. But it is not easy to identify and implement such a strategy.
Data monetization starts from the concept that data is valuable… and that “data is the new oil”, butinsights gathered from this data can be more valuable for specific industry niches, and Exhibitions can lead this vertical space.
The data market does not only include technical solutions or support services, but all data exchanges that can involve every single person: “buying” followers on Twitter or “selling” certified data to brokers and intermediaries.
This real data monetization represents a potentially huge market for the exhibition industry, that is difficult to estimate.
However, understanding “why” data monetization is relevant nowadays, the mechanism behind it, and the scheme of the value chain to be applied is not easy and needs different and fundamental steps.
On9th December 2020 we will present valuable thoughts for the Exhibition Industry, with some of the global opinion leaders on this topic:
Enrico Gallorini (CEO | GRS Research and Strategy), will present the “thoughts on the evolution of the exhibitions”, with a strategic approach based on “why” of Data Monetization.
Gianluca Salviotti (Professor of Digital Transformation and Information Systems | SDA Bocconi University, Milan), will focus on the value creation and the framework of data monetization.
Finally, Wouter Molman (Executive Vice President MENA Region | Informa Markets) will share some opinions about a year of disruption for our industry and thoughts for the future, with some initiatives implemented across his business.
Andrea Piccin is Partner & Managing Director of GRS Research & Strategy Middle East, the leading research company for Exhibitions, Visitor Attractions, and Large Events. The company is specialised in Customer Experience Optimization, Customer Satisfaction, Mystery Shopping, Market Outlooks, and Data Science. He is married and proud father of two wonderful babies