How Exhibition Re-open: the Case Studies of Gitex and Gulfood in Dubai
In the midst of the global pandemic since early 2020, Dubai was the first city in the world to host global-scale international trade exhibitions organized with new health and safety protocols in attendance.
Most recently, between December 2020 and February 2021, the Dubai World Trade Center (DWTC) spearheaded the “safe” and global reopening of large-scale international events by successfully organizing two of the largest “live” fairs in the world, attracting buyers and exhibitors from over 150 countries.
Key factors to promote the trust of businesses in the reference supply chains and to accelerate the recovery of all the main tourism-related sectors of the United Arab Emirates.
One year after the closure of the global exhibitions, the main stakeholders of Dubai share their success and their 12 months of work experience, to create the greatest and safest return to the "live" events sector, laying the foundations for a sustained recovery able to be a new standard for all global economies.
As GRS Research & Strategy we are proud to have supported the DWTC throughout this year through data, insights, research and ad hoc studies.
We invite all our exhibitions friends and community to register and participate in this great moment for the restart of the world exhibition sector:
"Dubai Global Events Re-opening Forum" A first-ever conversation with key Dubai stakeholders on their success and experience in re-opening international large scale events, and the opportunities it presents for the rest of the world.
Andrea Piccin is Partner & Managing Director of GRS Research & Strategy Middle East, the leading research company for Exhibitions, Visitor Attractions, and Large Events. The company is specialised in Customer Experience Optimization, Customer Satisfaction, Mystery Shopping, Market Outlooks, and Data Science. He is married and proud father of two wonderful babies